A little bit ago I mentioned how around Chicago during the summer, marketers really get behind the Cubs/Sox rivalry. I also said I would give some examples of said marketing. Well, I just saw this commercial air during the game, and holy crap it is unbelievably bad. Ads like these are why social media is becoming increasingly relevant with consumers; the ad dinosaurs that put crap like this out are so out of the loop, and we are insulted by being subjected to such stupidity.