Yesterday, Publicis announced VivaKi, a new unit that will integrate the digital and media agencies within the holding company. Essentially, they are creating a more streamlined, efficient operation that will benefit employee collaboration and client relationships. Another key benefit of lumping the agencies is an improved media negotiating position. Read the Ad Age article that dives a little deeper into the venture.

The logo is totally great. It marries the traditional Publicis lion head logo with bright colors that are today’s calling card for life, energy and ‘We’re cool!’.