Valero's Spot Completely Misses the Mark

Valero Energy Corporation has released a new TV commercial of late, and to be honest it really grinds my gears. The spot highlights happy consumers driving across the country and participating in activities like biking, swimming, surfing and fishing. Where the ad fails is its absolute ignorance to the current fuel situation and consumer’s perspectives [...]

Week in Review

I’ve been absent this week (family in town visiting) so I thought I would highlight some of what’s happened. Here now, is the first AdSponge Week in Review! Discovery introduces Planet Green, a 24-hour channel devoted to green living. Read about the new venture from Discovery in this NY Times article. __________________________________________________________________________________________________ NBC, Nielsen join [...]