Worst…Commercial…Ever

A little bit ago I mentioned how around Chicago during the summer, marketers really get behind the Cubs/Sox rivalry. I also said I would give some examples of said marketing. Well, I just saw this commercial air during the game, and holy crap it is unbelievably bad. Ads like these are why social media is [...]

Big Weekend

Cubs. Sox. Enough said. Check out my coverage of the series at my personal site, brandonzeman.com. Cubs, Sox Day 1 This weekend is big not just for baseball fans, but also for businesses looking to score big on the rivalry. Last year McDonald’s was a leading marketer of the rivalry, with commercials of Cubs and [...]