Most ads are very static, or at least attempt to be somewhat interactive. Coors’ takeover of Pandora.com today is actually a pretty cool integration with the site. The ads, below, encourage users to ‘thumbs up or down’ songs, and in doing so, the mountains on the can become a darker shade of blue and eventually reveal the mixtape station. Caught my attention and had me much more interested than a typical static ad. Kudos, Coors Light.