Posted by Brandon in Sports
Update: My prophecy has rung true.

Bruin's take the Classic. Photo from Yahoo Sports
I’m starting 2010 off with a post about hockey, which will probably occur more frequently this year. I may even start a new blog to house my rejuvinated zeal for hockey. (Sidenote: I’ve always been a hockey fan, going way back to when I was in junior high and actually played hockey).
The NHL Winter Classic is really becoming something special in the sports world, and after being around it first hand last year, it’s one of the events I look forward to all year. This year’s Classic takes place in baseball’s oldest remaining stadium, Fenway Park in Boston. I’ve never been to Boston, (yet) but I’ve always been fond of the Red Sox and feel like that’s one city I could feel very comfortable living in, besides Chicago of course. I’m partial to last year’s Classic inside Wrigley field, but I
must say Fenway looks pretty damn good set up as a hockey rink.

Pretty nice, eh? Photo from Yahoo Sports
My prediction? Boston wins. Score doesn’t matter, but I think Boston is the better team, doesn’t have a new coach like Philly, and has a stable goaltender. And they’re jerseys are like 437% better.

Retro done nice. Photo from Yahoo Sports
Posted by Brandon in Events
Announced just recently, the Blackhawks will indeed play the Red Wings at Wrigley Field on New Years Day 2009. This is so awesome. Tickets will likely be ungettable, but where theres a will theres a way. Click the photo to get some more info on the game and more pics of the Hawks at Wrigley.

I’ve been absent this week (family in town visiting) so I thought I would highlight some of what’s happened. Here now, is the first AdSponge Week in Review!
Discovery introduces Planet Green, a 24-hour channel devoted to green living.

Read about the new venture from Discovery in this NY Times article.
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NBC, Nielsen join forces to further analytics


These two media forces are combining data from TV ratings, Online Video and Consumer data. More information on this to come, but check out what Ad Age has to say about it.
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Anheuser-Busch and NHL renew contract

The NHL is enjoying a renaissance of sorts, and Bud Light wants to remain the exclusive beer partner through 2011. Being a fan of both parties, this is great news.
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Honda ad goes to new heights

If you didn’t hear about it, you need to check this out. Props to Wieden+Kennedy and Starcom for making this happen.
ad,
anheuiser-busch,
beer,
bud light,
discovery,
Green,
hockey,
honda,
living,
nbc,
nhl,
nielsen,
ratings,
television