29
September
Last week Starbucks got dumped by their main agency of record- Wieden + Kennedy. Today, some details started to come through to unveil reasons behind the split. It seems that Starbucks was such a pain in the ass, WK just said no more. At first glance, you might think how could you drop a brand [...]
28
July
I’m a pretty big fan of Facebook- not so much the company itself, but more so the interactions I have with my friends on the site. I don’t really have a ton of applications, and it was even a stretch for me adding Bumper Stickers, although I enjoy them now. That said, I’m sure you [...]
25
June
Yesterday, Publicis announced VivaKi, a new unit that will integrate the digital and media agencies within the holding company. Essentially, they are creating a more streamlined, efficient operation that will benefit employee collaboration and client relationships. Another key benefit of lumping the agencies is an improved media negotiating position. Read the Ad Age article that [...]
12
May
Advergirl provides an excellent presentation on social media and the way consumers and marketers use it, and also compare traditional models to the new social standard. Click on the image above to view the PDF presentation.
12
May
There’s no debating that social media is hot right now, with sites like Facebook and Twitter dominating in the blogosphere. But there is still skepticism as to the true value of these sites to marketers, and even whether some of these sites have business models to make money and survive. This article by Cyrus Afzali [...]
