Starbucks Gets Dumped

Last week Starbucks got dumped by their main agency of record- Wieden + Kennedy. Today, some details started to come through to unveil reasons behind the split. It seems that Starbucks was such a pain in the ass, WK just said no more. At first glance, you might think how could you drop a brand [...]

Rough Times for Marketing

Take a look at the ‘Latest News’ page from Ad Age yesterday. Nearly half the stories are downers, and I can’t remember a time seeing so many negative stories at one time on Ad Age. Trying to be optimistic and positive! Just sharing this… I’ll make sure my next post is positive!

Lessons Learned From the Zoo

My girlfriend and I were at Lincoln Park Zoo Tuesday evening, and had a bit of a confrontation with a security guard on duty. We had spent most of the day at North Avenue Beach, and decided to walk through the Zoo to end our day. Lincoln Park Zoo is free and there are many [...]

Why Twitter is Great for Marketers

I’ve been following Tony, the CEO of Zappos (Follow him on Twitter! @Zappos) for a little bit now, and he is a totally normal and cool guy. He is also a huge fan of Twitter and is a frequent updater, which might make one wonder how much CEO work is actually getting done, but nonetheless [...]

Thank you Seth Godin

Seth Godin is a marketing guru with a great blog. He knows his stuff, and what I like most is he often questions conventional marketing theory. I find his recent post to be inspiring and comforting: Publishing your ideas… in books, or on a blog, or in little twits on Twitter… and doing it with [...]