Posts tagged gum
Official: Wrigley Sells to Mars
Oct 2nd
Although announced in April, the sale was finally approved today. This merger concerns me mostly because Wrigley is based in Chicago and has a long history with the city, and most notably, Wrigley Field. But also, both Mars and Wrigley have sponsorship deals in Nascar. Always curious to see what will happen to those sponsorships now that the two companies are one.
Enjoy some of Wrigley’s very successful commercials of late- both videos making 2 of top 3 most liked, recalled commercials of the past month (Via Ad Age).
More Wrigley Advertising
May 30th
I was at the Cubs game Wednesday night, and saw some great ads from Wrigley. I only managed to snap a shot of one ad, but they all revolve around Wrigley’s new Slim Packs. The print ads highlight the slimness of the product by comparing it with things Wrigley Field or Cubs fans would encounter. One ad read ‘Slim as the chance having a DH here’ referring to the designated hitter-less National League.
I’ll try to find the other ads around the net and post them when I do. For now, enjoy this little number which digs nicely at White Sox fans.