Official: Wrigley Sells to Mars

Although announced in April, the sale was finally approved today. This merger concerns me mostly because Wrigley is based in Chicago and has a long history with the city, and most notably, Wrigley Field. But also, both Mars and Wrigley have sponsorship deals in Nascar. Always curious to see what will happen to those sponsorships [...]

More Wrigley Advertising

I was at the Cubs game Wednesday night, and saw some great ads from Wrigley. I only managed to snap a shot of one ad, but they all revolve around Wrigley’s new Slim Packs. The print ads highlight the slimness of the product by comparing it with things Wrigley Field or Cubs fans would encounter. [...]