Starbucks to Close 600 Underperforming Stores

Can’t say I’m surprised by the news that Starbucks is closing 600 stores nationwide. First of all, they were over expanding to the point of cannibalizing other stores, but were OK with it as long as consumers were still drinking Starbucks coffee. In college, we spent a lot of time reading case studies about Starbucks. [...]

Going the extra mile

What sets an ad agency apart from its competitors? The creative? Sure. The talent? Maybe. For me, it goes beyond advertising all together. Check out what Wieden Kennedy did for their founders day at their Portland office. Its no wonder they have such stellar clients including Starbucks, Coca Cola and Target.