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Tag Archives: digital

VivaKi to Take Over Media World…Almost

25
June

Yesterday, Publicis announced VivaKi, a new unit that will integrate the digital and media agencies within the holding company. Essentially, they are creating a more streamlined, efficient operation that will benefit employee collaboration and client relationships. Another key benefit of lumping the agencies is an improved media negotiating position. Read the Ad Age article that [...]

Posted on June 25, 2008 by Brandon

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