20
June
Cubs. Sox. Enough said. Check out my coverage of the series at my personal site, brandonzeman.com. Cubs, Sox Day 1 This weekend is big not just for baseball fans, but also for businesses looking to score big on the rivalry. Last year McDonald’s was a leading marketer of the rivalry, with commercials of Cubs and [...]
30
May
I was at the Cubs game Wednesday night, and saw some great ads from Wrigley. I only managed to snap a shot of one ad, but they all revolve around Wrigley’s new Slim Packs. The print ads highlight the slimness of the product by comparing it with things Wrigley Field or Cubs fans would encounter. [...]
29
May
This could be the second best thing to ever happen at Wrigley, behind of course a Cubs world series. But it looks as though the Chicago Blackhawks MIGHT be playing in the Winter Classic against the Red Wings this year- at Wrigley Field! Sign me up. I haven’t been to a Hawks game in about [...]
6
April
Cool new Aquafina widget for Cubs fans. Lou Piniella’s Daily Affirmations
6
April
Baseball and beer go together like peas and carrots, peanut butter & jelly, and Cubs fans and agony. While watching the Cubs game come to an end yesterday, Coors Light sponsored a reader email question on the air. It got me thinking how the great domestic beer brands try to reach fans at all sporting [...]
