Big Weekend

Cubs. Sox. Enough said. Check out my coverage of the series at my personal site, brandonzeman.com. Cubs, Sox Day 1 This weekend is big not just for baseball fans, but also for businesses looking to score big on the rivalry. Last year McDonald’s was a leading marketer of the rivalry, with commercials of Cubs and [...]

More Wrigley Advertising

I was at the Cubs game Wednesday night, and saw some great ads from Wrigley. I only managed to snap a shot of one ad, but they all revolve around Wrigley’s new Slim Packs. The print ads highlight the slimness of the product by comparing it with things Wrigley Field or Cubs fans would encounter. [...]