In Case You Live Under A Rock…
3
November
Starbucks is giving a free tall cup of coffee tomorrow, Election Day, to anyone who votes.
Category Archives: Strategy
Starbucks Gets Dumped
29
September
Last week Starbucks got dumped by their main agency of record- Wieden + Kennedy. Today, some details started to come through to unveil reasons behind the split. It seems that Starbucks was such a pain in the ass, WK just said no more. At first glance, you might think how could you drop a brand [...]
Social Media Here to Stay
4
August
Ben Parr of Mashable writes a very exciting post today for those who currently have and hope to find a job in social media, myself included. Ben discusses the current popular status of social media jobs, and his outlook for the near future. Ben writes: “Even if the title changes, the role of the social [...]
Stupid Ad People Making Stupid Decisions
24
July
I hate writing posts where I slam people for shitty work because ‘What do I know?’ I don’t really have much experience. But sometimes the criticism is warranted. Take for example the many blunders from Yum Brands. Most recently, they requested 50 Cent to change his name to 79, 89 or 99 Cent for a [...]
Starbucks to Close 600 Underperforming Stores
2
July
Can’t say I’m surprised by the news that Starbucks is closing 600 stores nationwide. First of all, they were over expanding to the point of cannibalizing other stores, but were OK with it as long as consumers were still drinking Starbucks coffee. In college, we spent a lot of time reading case studies about Starbucks. [...]
