27
June
A little bit ago I mentioned how around Chicago during the summer, marketers really get behind the Cubs/Sox rivalry. I also said I would give some examples of said marketing. Well, I just saw this commercial air during the game, and holy crap it is unbelievably bad. Ads like these are why social media is [...]
24
June
Found this ad for Nuveen Investments on AdPulp. Does a nice job speaking to the spirit of Cubs fans, and is literally true. $6.25 a beer? No wonder Miller High Life isn’t available around Wrigley.
20
June
Cubs. Sox. Enough said. Check out my coverage of the series at my personal site, brandonzeman.com. Cubs, Sox Day 1 This weekend is big not just for baseball fans, but also for businesses looking to score big on the rivalry. Last year McDonald’s was a leading marketer of the rivalry, with commercials of Cubs and [...]
30
May
I was at the Cubs game Wednesday night, and saw some great ads from Wrigley. I only managed to snap a shot of one ad, but they all revolve around Wrigley’s new Slim Packs. The print ads highlight the slimness of the product by comparing it with things Wrigley Field or Cubs fans would encounter. [...]
6
April
Cool new Aquafina widget for Cubs fans. Lou Piniella’s Daily Affirmations
