Stupid Ad People Making Stupid Decisions

I hate writing posts where I slam people for shitty work because ‘What do I know?’ I don’t really have much experience. But sometimes the criticism is warranted. Take for example the many blunders from Yum Brands. Most recently, they requested 50 Cent to change his name to 79, 89 or 99 Cent for a [...]

Starbucks to Close 600 Underperforming Stores

Can’t say I’m surprised by the news that Starbucks is closing 600 stores nationwide. First of all, they were over expanding to the point of cannibalizing other stores, but were OK with it as long as consumers were still drinking Starbucks coffee. In college, we spent a lot of time reading case studies about Starbucks. [...]